3 Essential Skills Every Entreprene​ur Should Cultivate

If you’re an entrepreneur, you’ve got your hustle on. You don’t work  normal hours, every day is spent on your business and you’re doing all  you can to make it go. You know how to work hard, but there are other  skills that great entrepreneurs need too. In Seth Godin’s new book The Icarus Deception (Portfolio, 2013) he shares three essential skills every great entrepreneur needs.

1. Quiet your lizard brain. Whether you know it or not, we all have what Godin refers to as a lizard brain. He says, “The lizard is a physical part of your brain, the  pre-historic lump called the amygdala near the brain stem that is  responsible for fear and rage and reproductive drive.”

Godin has written a lot about this in previous books including Linchpin and  Poke the Box and cites author Steven Pressfield for further explanation  — “As Pressfield describes it, the lizard brain is the resistance. The  resistance is the voice in the back of our head telling us to back off,  be careful, go slow, compromise. The resistance is writer’s block and  putting jitters and every project that ever shipped late because people  couldn’t stay on the same page long enough to get something out the  door. The resistance grows in strength as we get closer to shipping, as  we get closer to an insight, as we get closer to the truth of what we  really want. That’s because the lizard hates change and achievement and  risk,” Godin says in The Icarus Deception.

Quieting the lizard brain is a constant struggle for entrepreneurs.  It is a skill that needs to be developed. But as we tune into the  frequency of what we feel is the right decision and tune out the lizard  brain we will be able to truly test our business plans and hypothesis.

2. Think like an artist. Most of us put ourselves in one of three categories. Godin breaks it  down into being either the chef, cook or bottle washer. Chefs run the  show, they hire and fire, make plans and big decisions for their  subordinates. Chefs have all the power. Cooks are the executors; they  get it done. Bottle washers are often disrespected. They are the grunts  on the front line in the trenches doing the dirty work. Which one are  you at this particular day and time?

In The Icarus Deception, Godin challenges us to think beyond the norm and become artists.

“It’s not art if the world (or at least a tiny portion of it) isn’t  transformed in some way. And it’s not art if it’s not generous. And most of all, it’s not art if there’s no risk. The risk isn’t the risk of  financial ruin (though that might be part of it). No, the risk is the  risk of rejection. Of puzzlement. Of stasis. Art requires the artist to  care, and to care enough to do something when he knows it might not  work.”

Thinking like an artist instead of like chefs, cooks and bottle  washers opens up a whole new world of possibilities for change, progress and success.

3. Connect the disconnected. Connecting people on the surface might feel like old-school networking events where  everyone just exchanges business cards. Godin writes about “The  Connected Economy” and explains that the era where we needed to care  about catering to the masses is gone. It’s about connecting people who  are disconnected — then connection becomes a function of art. The  opportunity in the Connection Economy is about finding the problem  (where are people disconnected).

This is an essential skill that might require significant effort, he says:

“How much connection did you just make? That’s one way to measure  whether or not the work you did made a difference. When you make a  daring comment at a meeting, when you produce a video or app or an idea  that spreads, when more people visit your farm stand because they can’t  get enough of the way you engage…Boring and safe rarely lead to  connection. Connection happens when humility asserts itself.”

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